JUKE JOINT
A Cultural Slab Serif Typeface
Juke Joint Slab as an African American ecomusicology typeface and manifesto that explores the rich tapestry of music deeply rooted in the culture and history of Mississippi's African American communities. This interdisciplinary field and accompanying typeface, artist book, and exhibition delves into the intricate connections between the environment, society, and music, particularly focusing on how these elements intertwine to shape musical traditions. From the spirituals sung by enslaved Africans to the blues born out of the Delta's hardships, and the gospel music that reverberates through church congregations, Mississippi's ecomusicology tells a profound story of resilience, resistance, and creativity. It examines how the natural landscape, socio-economic conditions, and cultural heritage have heavily influenced musical expressions, serving as a testament to the enduring legacy of African Americans in shaping American music and culture.
Category
Display Typeface, Artist Book, Writing, Motion Design & Editing
Collections
THE TYPEFACE & EXHIBITION
A moment to show off the most important aspect of this project. Juke Joint Slab. You get to see it up close and personal as well as how this typeface was taken from a digital space to a physical exhibition bookshelf utilizing a radio cabinet. Juke Joint Slab comes in 3 weights but is also variable. This allows for endless fun and versatility.
INSPIRED BY GATOR SKIN & THE DELTA
THE ARTIST BOOK
This is a perfect bound 8 X 8 inch book, with soft-touch lamination printed by the smart press, and designed by yours truly. This book is about creating a design space and developing my editorial skills using my own typeface. I believe in giving typefaces a home for people to look at and I love that this time you can hold it. This book displays the typeface, tells a story and has moments of my own writing for the manifesto.
THE PROCESS
Through this video, I will be walking and talking through the process of creating my typeface, artist book, and exhibition. You gain my personal story, see inside scoop on developing a typeface and understand the historical context of Juke Joint!
